Artisan Bakery E-Commerce & Collection Platform

Client

Amara Bakery — London, UK

Services

Brand Identity, Full-Stack E-Commerce, Admin Panel, CMS & Content Strategy

Tech Stack

Next.js, Django REST Framework, PostgreSQL, Redis, Docker, Vercel

Year

2025

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The Challenge

Digitising a Craft-First Business.

Amara Bakery operates on a collection-only model with a rotating, handmade menu — a fundamentally different model from standard e-commerce. The client needed a platform that respected the artisan nature of the business: no delivery pressure, no overselling, and a digital experience as warm and premium as the bakery itself. The core challenge was building a system flexible enough to handle daily menu changes, custom cake order commissions, and seasonal specials, while remaining simple for a non-technical owner to manage.

The Solution

Collection-First Commerce with a Human Interface.

We designed and built a bespoke ordering platform tailored entirely to the collection model. The frontend — a warm, editorial Next.js site with ISR — presents the full menu dynamically from a Django REST API backed by Supabase PostgreSQL. A custom admin panel lets the owner manage every menu item, price, image, and availability toggle without touching code. Orders and custom cake commissions generate automated confirmation emails to both the customer and the bakery. A social feed section surfaces TikTok and Instagram videos directly on the homepage to drive organic engagement from the brand's growing social following.

Execution & Interface